Becoming an Ambassador for Brands in 15 Steps
Becoming an ambassador for brands can be a great way to earn extra income and travel the world.
But it’s hard work, and you need to know what you’re doing if you want your experience as an ambassador to be a good one.
If you follow our steps in this article, we’ll show you how easy it is for anyone with some spare time on their hands and basic skills in social media marketing or writing could become a successful brand ambassador.
You won’t have any trouble finding opportunities either because there are companies looking for ambassadors all over the place!
Table of Contents
What Does It Mean to Be An Ambassador For Brands?
An ambassador for brands is someone who represents the company in their daily life.
This means that they wear or use the brands’ products, promote them to their friends and family, take photos of themselves with said items, or services.
The brand will ask you to do certain actions and eventually pay you a fee if you accomplish them successfully.
For example, a company could ask you to wear their brand’s T-shirt in your next Instagram photo and tag them in the caption.
It’s up to you whether or not you want to accept the offer.
The Benefits of Being a Brands Ambassador
There are tons of benefits to being a brand ambassador.
You can promote products that you actually use, receive free stuff directly from the brands, and travel the world!
The only difference is that you will be paid for your work by the companies who want to hire you as their ambassadors.
If done right, there’s basically no difference between being an ambassador for brands and working as a full-time job.
Media Kit and Pricing Sheet
This media kit will showcase your value and what incredible services you offer. Which will not only make you stand out but also make you look super legit!
What are the Different Types of Brand Ambassadors?
There are a couple of types of ambassador for brands out there:
1. Brand evangelists
These ambassadors are normal members of the general population who advertise for brands on their social media, just like you and me.
You can start this kind of work as soon as you sign up with a couple of companies.
2. Product Ambassadors
Product ambassadors are people who have been hired by big companies to test out their products.
They are basically nationwide product testers who get paid to try things, then write about their experiences online.
This is a great way to earn extra money if you’re into that, but it’s not the only way to be an ambassador for brands and earn income from your influence.
3. Brand advocates
This kind of ambassador is someone who has the power to promote products and services because people trust them.
They could be bloggers, Instagrammers, or even celebrities who have a big fan base that will buy whatever they promote.
You don’t necessarily need this kind of status to become an ambassador for brands.
Some companies are now hiring regular people like you and me to create online campaigns or perform promotional tasks for them.
15 Steps To Becoming an Ambassador for Brands
Now that you know what it means to be an ambassador for brands and the different types of ambassadors, it’s time to get serious.
Here are some steps that you might want to consider before applying for any offer:
1. Do Your Research
If someone wants you to wear their T-shirt in your next Instagram post, don’t just agree automatically.
Do some research about the company and try to find out if they’re really what you want to be associated with.
For example, if you care about fair-trade products, look for brands that are certified.
You can also investigate the company to see if they have a good social media presence, or if their customers are happy with them.
2. Think About Your Own Values
Chances are that you won’t agree with everything your employer will ask you to do.
That’s why it’s important that you know what your own values are and if they’ll align with the company’s policies.
Whether it be animal rights, fair-trade products, or another topic entirely, make sure that whatever brands’ actions are in line with yours before accepting their offer.
3. Set Your Own Prices
If the company offers you a price, don’t immediately agree upon it without knowing how much more you could earn if you propose your own.
Sometimes people forget that an ambassador for brands is a service provider who’s doing a job, not someone who’s being nice and giving you free services because they like your product.
4. Create Standout Social Media Content
Brands will want you to promote their products.
Before you even think about it, make sure that the content you’re going to post is good enough.
Good content will not only increase your chances of being hired by a brand but will also help you grow your followers and drive traffic to your platforms.
A few ways you can create compelling content is by:
Telling a story to engage your audience: you can do this by finding a unique angle to talk about the company’s products.
Creating memes or using GIFs: it will help you engage people more on your posts.
You can also use these tools in conjunction with storytelling to make your followers want to read more about your products.
Sharing relatable content: you can do this by using emotions and humor in your posts and stories to make people connect with you and your brand.
Making a tutorial on how to use a product: doing this will increase product engagement, give potential customers more information about it, and drive them to the brand’s website.
Using video to show your work with the brand’s products: this is one of the most effective ways to build trust with your audience.
It will help them see you actually use the product, which they’ll find more trustworthy than simply seeing a picture or an ad about it on social media.
5. Think About How You’ll Track the Results
Once you’re done creating your content and uploading it on the various platforms, you might want to follow up and see how well it’s doing.
Some brands will offer you a specific budget for ads and some will only ask that you show them the results.
In most cases, companies will want to track the number of sales or the number of people who have visited their website.
A few ways you can track your results is by:
Using unique links: some companies will give you unique links that’ll help you see if people come from your social media channels to the company’s website.
You can also use Google Analytics on your blog or website to find out which of your posts generate the most traffic and conversions.
Getting a referral link: if you’re doing affiliate marketing with the company, getting a referral link will let you track the exact number of sales brought by each post.
6. Don’t Be Afraid to Work with Influencer Networks
Working with influencer networks might help you find more brand opportunities and give your blog or website a better chance of getting noticed.
Finding and applying for opportunities on these networks can be a bit overwhelming at first, but once you jump in and start applying it’ll all make sense.
You can check out this list of influencer networks to see which ones you’d like to join:
Some brands will approach you if they like your content, but it’s always better to apply for opportunities even when you’re still not getting any bites.
7. Become an Ambassador for Brands That You Love
Working with brands you love will give you more motivation to create content that your followers will enjoy.
It also means that you’ll be promoting products you actually believe in.
Even if the brand doesn’t have a big social media following, there are still ways for them to work with bloggers or influencers.
For example, they might approach you with a product or service that you can use for free in exchange for your post.
8. Create Your Media Kit and Rate Sheet
Creating a media kit and a rate sheet is essential for finding the right brands to work with.
Brands won’t bother reaching out to you if your content isn’t good enough or if your blog doesn’t have enough traffic.
So it’s important that you show brands how valuable you are through your media kit and rate sheet.
Creating a media kit might feel intimidating at first, but tit’s not as hard as you may think.
You’ll need to include information about your social media and your website’s summary, content type, contact information, and social media statistics.
The rate sheet will allow you to state your prices.
As you gain more experience and work with companies that are willing to pay higher fees, you can then gradually increase your rates.
Here’s a great media kit and price sheet template that you can purchase to save time and overwhelm.
9. Don’t Be Afraid to Say No
In some cases, you might agree on a project and later realize that you don’t have enough time for it or simply don’t want to do it anymore.
That’s fine as long as you express your decision politely and try not to burn any bridges in the process.
There will be times when you won’t agree with the brand on some of their requirements and they might not like what you created at all.
Although it’s easier said than done, try to accept these cases as best as you can and move on.
If there are any problems or disagreements, make sure that you resolve them politely and professionally.
10. Be a Collaborative Type of Person That Can Work With Different Brands
Working with different brands is a great way to make more money from your influence, but it can also be tough.
There won’t be enough time for you to create materials for every single brand that will contact you, especially if they’re from different industries.
In addition, the standards of a fashion blog and a tech blog might be completely different from each other.
So you’ll need to be able to work with brands that have different requirements while still maintaining your own style and voice in all of your content.
11. Get More Opportunities by Networking Offline Too
Even though a lot of your work happens online, you’ll still need to attend offline events.
Some brands might have meetups for bloggers and influencers so they can further develop their connections.
There are even conferences that happen all over the world for this sole purpose as well as contest opportunities that ask you to submit content on Instagram.
Not only is it beneficial for you to meet new people face-to-face, but you can also get even more opportunities by creating partnerships with brands at these events.
It’s not uncommon for brands to offer bigger incentives during offline events so take advantage of them when they’re available.
12. Be Honest About What You Can and Cannot Do
There are always going to be brands that you don’t want to work with.
Maybe they’re selling something that goes against your beliefs or maybe you just don’t like their products.
It happens, but it’s important that you stay honest about what you can and cannot do.
Don’t undersell yourself because of this factor; instead, find other opportunities for yourself so that you don’t waste anyone’s time.
13. Always Be Consistent with Your Content
It’s so important to always be consistent with your content.
If you want brands to contact you, then they need to know what you do and who you are so they can learn more about your audience.
Focus on creating high-quality posts for every single one of your social media profiles and make sure that all of your content is relevant to your brand.
This will help build trust with your audience and potential contacts and create a stable platform for yourself in the process.
14. Save and Use Your Best Content
As you progress in this field, you’re going to see which posts performed the best on each of your social media profiles.
Save those posts and use them as templates for future projects.
This way, instead of starting from scratch every time, you can simply tweak these posts with new information and send it off to your contacts.
By using this process, you’ll be able to create content much faster and also save time on revisions with the brands that work with you.
15. Remember That it Takes Time
It’s not easy to land an ambassador for brands job, let alone keep it long-term.
You might have to work for free before you get paid, or even receive rejections at first so don’t be discouraged by that.
Keep growing your influence on social media and blogging where brands will see your success.
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13 Brands Looking for Ambassadors
Now that you know what you need to do to become an ambassador, let’s take a look at some of the brands that are looking for ambassadors right now.
The Honest Company is an eco-friendly and all-natural baby/household essentials company. They’re looking for online fitness, beauty, and lifestyle ambassadors to partner up with!
2. Pura Vida
Pura Vida is a company that creates handmade bracelets and accessories. They’re looking for ambassadors of all types to represent their brand in a positive way!
3. Breezy Swim
Breezy Swim is a swimsuit company that’s looking for ambassadors to help promote their products through personal style posts. They provide all of the swimwear so you won’t have to worry about finding your own!
Mophie is an iPhone accessories company that’s looking for ambassadors with a strong social media presence. You’ll be promoting their products through pictures and videos so keep your followers interested in their page!
5. Sand Cloud
Sand Cloud is a company that sells beach towels and accessories. They’re looking for ambassadors who can create strong and engaging content with their products.
6. Yoga Tech
Yoga Tech is a company that sells activewear and accessories. They’re looking for ambassadors who can create stylish and high-quality content with their products.
Orglamix is a company that sells beauty products like mineral makeup and cosmetics. They’re looking for ambassadors with an established blog or social media presence to help promote their brand!
8. She Inspired
She Inspired is a women’s clothing company that’s looking for ambassadors who can create content that speaks positively of their brand.
Blue Planet Eyewear is a sunglass and accessory company that’s looking for ambassadors who can create high-quality content with their products.
The Better Skin Co. is a skincare company that’s looking for ambassadors who can create content based around their products and the brand itself.
11. Kona Surf Co.
Kona Surf Co. is a company that sells surfing boards and accessories. They’re looking for ambassadors who have a strong presence on social media and want to help promote their brand!
12. Happy Earth
Happy Earth Company is a company that creates sustainable and eco-friendly clothing and accessories. They’re looking for ambassadors who can create content based around their brand and the environment!
13. The Great North
The Great North is a company that creates apparel and accessories. They’re looking for ambassadors who can create content based around their brand and products!
Now that you’ve gotten to know a little about some of the companies looking for ambassadors, what’s next?
It’s time to make some connections!
If you’re not too sure who you’d like to work with, reach out to different brands and let them know your areas of expertise.
Keep in mind that some companies are more open than others to working with ambassadors, so it’s okay if they don’t take you on right away!
There are tons of different opportunities out there, so keep your eyes peeled and don’t be afraid to contact brands that seem interesting.
As for communication, be professional but friendly.
The companies you’re reaching out to are interested in the type of person you are – so make sure you stand out.
If they ask for a certain type of content to be shared, do it!
The more involved and helpful you are the better your chances will be at working with that company in the future.
So there you have it! A quick way to get into the world of brand ambassadorship.
Let us know how it goes in the comments below!