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Ep: 176: How this former corporate worker left the grind to build an online business with Natalie Sisson

In this episode, I speak with Natalie who is an author, speaker,  triathlete, and host of the podcast Untapped. 

Natalie aims to help others tap into their human potential, the future of work, and learn to get paid to be themselves! 

Listen on to find out how Natalie helps female entrepreneurs build an online businesses they love from anywhere.

Listen Below:

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Transcription:

Debbie:

Hey everyone! Thank you so much for being here. I’m so excited to be with Natalie. Hey, Natalie, how are you? 

Natalie:

I’m brilliant. Thank you. How are you?

Debbie:

I’m Wonderful. Can you tell us a little bit more about you and why you live an offbeat life? 

Natalie:

Yeah. ‘Cause offbeat life is much better, right? A little bit about me is I definitely chose my offbeat life back in 2008, 2009 I think. I’ve been working in the corporate world in London and I decided that enough was enough and I was done with my corporate job, the bureaucracy, and just all the office politics and not being able to make a real impact on my job.  

And I took a one-way ticket to Vancouver, Canada to Vancouver. I’ve never been there and I was like, “I’m just going to land there and do my own thing.” I didn’t know what that thing was but I was determined to work for myself.

I played some world championship Ultimate Frisbee over there – that’s my thing. And then, I was literally like, “Ok, I don’t know anybody here. I don’t know what I’m going to do,” and just basically network to all of the events that I could ‘til I found my co-founder and business partner Daryl, who’s awesome. And we started a tech company. 

So I went from, literally, this corporate girl into being a homeless, unemployed bum with pretty great marketing, brand management, event management business skills. And I started this tech company to get a building out of Facebook.

And it was during that time that I started blogging about it because, I don’t know about you, but whenever I’m learning at the speed of light and diving into entrepreneurship was, like, the biggest lesson one could ever learn.

Everything was new, it was coming at you so quickly. Failing fast and failing often and I started blogging about it ‘cause I was just so fascinated on the journey. And, particularly, to reach out and connect with other women entrepreneurs because I was in a pretty male=dominated industry. 

But long story short, that blog became my passion and my business partner actually noticed it. And even though we’re working Super Bowl together, he’s like, “I’ve never seen someone just take something so much and love it. Maybe you should turn it into a business.” And I was like, “Huh!” 

I didn’t even consider it that time but the audience started growing and I was just loving writing and interviewing people and figuring out the whole blogging sphere. Didn’t have a list, wasn’t making any money at that point but I really just decided to run with it.

It’s really tricky when you walk away from something in your salary and the startup and go. “Oh,.that’s right I have a blog and it doesn’t pay me anything.” So, the next 6 to 12 months was me working out how to build a list, how to create an office, and my first course. All of it centered around using social media to grow your business which was really awesome.

And straightforward to today, that blog became my multiple six-figure business. The Suitcase Entrepreneur became an entire platform for business coaching, teaching, and courses. It became a best selling book and had me in TED Talks.

I mean, it’s just nuts to think that it all started from writing and posting a blog. 

Debbie:

Well, that is quite a journey that you definitely won. I mean, from corporate to a nomadic entrepreneur. And now, you are actually based in New Zealand. So that has been a pretty wild ride, right? 

Natalie:

Yeah. And I’d love to hear from other people in your community including yourself. I was traveling full-on for about eight years and six and a half years ago were out of my suitcase literally bouncing around the world like a crazy lady – running my business having Adventures.

It was amazing and then I got to this point where I was like, ”Whew, wow. I think I might just want to put down some old roots and be close to my family,” ‘cause my dad actually got really sick and passed away and it just kind of struck me that maybe it’s time to come back to beautiful Aotearoa as we call it here – the land of the long white cloud. 

So, it’s been, as you said, a real journey because so much of my sense of identity was bundled up and becoming The Suitcase Entrepreneur. And the travelling by the end, becoming a digital nomad. Yeah. just so much of it.

So, coming back here felt like, “Wow, I have to sort of integrate back into a community, in a society.” And they don’t really get what I do and don’t understand online businesses, they don’t know how I did what I did for so long and still do.

It’s actually like a new education for me and I think most people who get to meet me simply couldn’t quite get what we do and the offbeat life.

Debbie:

A lot of people definitely don’t understand the lifestyle and it’s really interesting when we tell people what we do they’re like, “How do you make that sustainable and stable?” And now, everyone wants multiple streams of income or now, everybody is forced into remote work. So the tide has turned to us. 

Natalie:

Yeah. I’m so excited. Like, now I feel I can actually talk to people and they get it because they got used to using all the tools online, they can work remotely, they suddenly realized theyI can run their job, a company, or whatever from home or anywhere just using Wi-Fi and laptop. 

So I feel like, yeah, our job became slightly easier if we get to educate people on how this is possible.

Debbie:

And I think more and more people are realizing that this is also something that they want because they have been able to dive into it. Before, there’s still a lot of fears that would stop them and now it’s like, “Okay, I have no choice and I’m actually really loving this.”

Natalie:

Yeah, I think that’s the surprise there. There will be people who’ll be like, “Remote working is just not for me. Don’t love working from home. Not good with the rituals and routines that you really need to develop.” 

But for other people, they’re like, “Wow, this is pretty awesome.” No commute, no long meetings, lots of freedom, and independence. You get to work in a way that suits you and your energy. You get to work at times that work better for you. And then, you get to go out and enjoy your life with your loved ones and have fun. 

So, I think it’s really fascinating to say how people are going to slowly emerge from this and change their ways of working and living.

Debbie:

It’s definitely an interesting time. That’s for sure.

Now, going back to your journey from corporate and then traveling around, starting a business and then leaving that to start your own company and a website and a blog, was that transition from your business with a business partner a lot different from actually starting a blog that maybe you didn’t have as much experience? And how did you prepare to make that transition? 

Natalie:

I was just thinking about the word prepare and I was like, I just made the late actually which is hilarious. It’s kind of how I best operate sometimes, it’s just jumping in the deep end and figuring it out. 

I think, because I’d already been on such a rollercoaster ride around 18 months in the entrepreneurial world especially in the tech world where everything happens at speed, I was still just in so much of the learning mode and literally soaking up and consuming everything I could from people, mentors, other entrepreneurs. Learning courses, events. 

So, it didn’t feel like much of a transition. It just felt like suddenly I didn’t have any income and I was all on my own which I wanted to be. Like, I wanted this to be my thing. 

I guess the biggest transition was really just realizing, “Ok. Well, you’re responsible, you’re the CEO of your own life right now. Every decision you make is going to be the outcome that you either wanted or didn’t depending on your attitude and what you do.

So I think, it was more just really realizing that I had to take responsibility for everything and if I really wanted this beautiful location-independent lifestyle, then it was up to me to figure out how to structure my business and make it happen. 

Debbie:

It’s so amazing what can actually happen once you finally take that leap. It’s so scary, especially in the beginning. I mean, honestly, it’s scary throughout everything but so many things start to happen once you just take that first step. 

Natalie:

I know, right? And I think you should always be on that journey. I think you should always be learning, growing, and pushing the boundaries because it never stops and the scaring never stops. Because once you get to a certain stage or maybe comfortable and it feels good, they’ll be something that will force you to grow again and extend more and go figuring it out. 

Do something scary, maybe a big project. So, I feel like we should not stop learning and just knowing that there would be times when you feel great and they’ll be times when you’re like, “I don’t actually know what I’m doing. Does anybody else feel like this?” Even when you got tons of experience behind you.

And I think that’s just part of the journey.

Debbie:

You mentioned that it took you about 6 or so months to learn a lot of the things that you needed to do to make your website and your business grow. What were some of the best strategies that you were able to learn to make that company work? 

Natalie:

Honestly, the biggest thing was self-belief. So, I really wish that earlier on I had gone: this is a business and this is what I want to be doing and take it seriously. 

I think initially, I wouldn’t say mess around ‘cause I was working really hard, I was hustling, I was building community, but I was also not building an email list and I was sticking with things that I loved but not necessarily learning more skills around what it takes to convert: readers of your blog and listeners of your podcast into customers. 

I wasn’t focused on all the elements of the funnel, the sales funnel which is super important. So I knew who my lovely community was and knew what they wanted. I was producing content for them and some products for them but I don’t have a very good flow of what’s next and how they could grow with me.

I feel like that’s a rookie mistake that a lot of people make. You kind of start out doing something that maybe you love or you’re curious about. And then, you throw a lot and stick them to the wall, see what’s next.  And then you don’t continue to go back, improve, refine, and build the systems in place of what you do – and I do now.

But when you start, you kind of get into this load of just hustle and go and not taking time to reflect and go, “This is a good strategic move. Will this actually help me? Is this the right next step?”

Debbie:

And there’s a lot of things that we do in our business that become a habit and we don’t realize that it’s actually either not giving us value or it’s a waste of our time to do. And that’s a really hard thing to learn too and believe me, I mean, Natalie, obviously, she started in corporate, started her own business and now this one.

It takes a long time to really figure this out. So if you’re just starting out don’t feel bad, we made a lot of mistakes before learning all of this. 

Natalie:

Oh my gosh. And still do, like, I surprised myself last year. This is like 9 and ½, 10 years in business and I just made a really poor mistake on a launch. I mean, it wasn’t terrible but it just knocked me for six. 

I was like, “I should know better than that,“ and then I said, “You know what? It’s a great learning lesson.” It just shows and proves to you that you can’t rest on your laurels, you can’t assume that you know enough.

You should always be learning and growing and you should always be testing and having those feedback loops. Not assuming that you know what you know and that’s good enough. It was a really helpful lesson for me because it has helped me. Like, do so many great things this year because I never want to get that feeling I had back then.

So yeah, always learn the lesson.

Debbie:

Can you tell us one or maybe more mistakes that you have made in your business and what was a consequence? How did that allow you to realize what you needed to do to pivot? 

Natalie:

Yeah. I can tell you several. 

The first would be that one that I mentioned about just not having an email list for about 6 to 9 months and I can tell every single client I work with now, “You need to do this right now.” It just was such a missed opportunity for all these people who were reading my blog and wanting to connect further and I just said, “No way.” Aside from the contact form, they had no way.

Second was that once I started building that community in that email list, I just gave them so much great free content and I poured my heart and soul into it. So, they got used to free and me giving a ton of away. And so when I did actually go to sell my first thing I think people were like, “We need to pay for this goodness?”

That mentality of wanting to over-deliver and give value but also knowing your worth and at which point you need to be charging. And I get that, I’m sure you do too but I feel like you need to come right out of the gate with always having a paid offer that is a great upgrade for somebody who’s been enjoying your free content.

‘Cause the content that we put out there costs a huge amount of our time and effort and sometimes money and team members etcetera. So I think, charging early on and knowing your worth, your value, and having intention from the get-go. Because you’ll be surprised how many people do want to pay you and don’t want to pay from you.

And the third, I would say, is not outsourcing early enough. What forced me in the end to do it is that I have been on a big bike ride trip in 2012 down in Africa. 

So I knew I’d be pretty much offline and not able to work for 2 months and I was like, “Crap,” I actually think I had enough systems at that point but I was like, “I don’t know if my business is going to, sort of, make it through,” which sounds terrible. “Am I still gonna earn money while I’m cycling?”

I put all my coaching clients on hold and they were great with it but then, I was like, “ What about customer service? Without social media, will people miss me and know that I’m even gone?” And surprise, surprise they kind of do but I think I’ve learned from it.

Then, I hire my first virtual assistant at that point in 2 weeks. But 2 weeks ago I was like, “Oh my gosh, I need somebody to take this away from me and look after it.” And I was like, “Wow. Why didn’t I do that from the get-go?” 

And I know a lot of people think I can afford anybody but, I know we talked a little about this on my podcast, if you value your time and even $40 an hour and somebody’s going to cost you 15 or 20, but the thing that you do in that hour is worth so much more than that, then it’s absolutely critical that you start handing off some of the admin and some of o the work that doesn’t like you up so that you can focus on what you’re really good at.

And I think when I did that in that 2-week period, I was like, “Oh my gosh. Why didn’t I do this earlier? Why didn’t I systemize? Why didn’t I put this in place? Why didn’t I hand this over? I’ve been doing this day in and day out for two years. I’m really good at it but somebody can do it just as well as me if I show them. And I get to focus on the stuff I’m really good at.

Those are the three that I think would be pretty critical and I’ll take those lessons with me forever and apply them into my business every single day. 

Debbie:

Yeah. I think, too, we really underestimate our value. Like you said, Natalie, there are so many times where we waste a lot of effort and energy on things that we can easily hire somebody out to do and learn how to grow our business way more than we actually do if we just stopped doing those things that don’t need you.

You’re the CEO of the company, you shouldn’t be doing all of these little tiny things that you think are so crucial. And like you said, a lot of times, people don’t even notice them. 

Natalie:

I know. 

Debbie

But it’s also because we’re creatives and we feel like, “Oh my gosh, we have to be on this. This has to be pretty, this has to be this,” and people are like, “Okay, as long as it has value, I’m great.”

Natalie:

Can I share an example of that, just happening to me right now? So I’m right in the process of launching a membership called The 10k Club and I’ve been talking about it very subtly for the last 3 to 4 weeks and I’ve been developing the framework and figuring out how to make it an amazing membership that’s not overwhelming and overloaded but super focused.

And I started having conversations but some of my clients were super cane. And I told them about the vision and they’re like, “I’m in,” I’m like, “Oh! Great.” So I started launching it in my head, rallying up the people going there and there. 

And then, I had people apply, just a very simple link and I’ve been having phone conversations with those people for the last week. I literally got them to a point where these people are like, “Natalie did I miss the sales page? Did I miss it rolling, can you send it to me?”

And I’m the bottleneck right now because I’ve been working a little bit on making sure that the copy and the message is spot on.I’ve worked with the copywriter as well just to make sure it’s awesome. I’ve done a little bit of design. I’ve created this beautiful sales page in Podio. 

I’m done with the stuff and I’m like, “Oh my gosh, We still haven’t got it  to them.” I just had some of the emails this morning going, “Did I miss it?” I could’ve probably just gone with the most simple thing like, “Hey, we talked. You know the vision, let’s just get started and I’ll share it with you.” But I wanted it to be amazing, right? 

So I want it to be the right experience from the get-go but I definitely, normally go with the minimum viable product to have, “Will this work? Let’s test it. Let’s get people engaged,” and then you can improve it from there.

So, it’s been a quite good lesson for me. Like, I’m really proud of it but I definitely could have moved it forward more quickly and not try to put so much in because people were already enrolled. That’s hilarious.

Debbie:

Yeah. We are our biggest bottleneck in a lot of ways with our business if we don’t realize that and pivot and make sure that we’re changing things. Even with me when I first started, I had three other businesses before this one and everything had to be perfect: the logo had to be pretty, the colors had to be great – and nobody really cared.

Natalie:

Yeah.

Debbie:

It’s like less time for you to make money.

Natalie:

Exactly.

Debbie:

It’s so crazy but yeah. Learn from our mistakes, folks. It doesn’t have to be perfect for you to have a great product that people will buy.

Natalie:

Exactly.

Debbie:

So, Natalie, when you finally set off to have your website, you left your other business, how did you actually land your first client and start making income? 

Natalie:

Great question. So when I go to that point and realized I can’t tell you this but I was in Vancouver which is a pretty pricey city and I had rent coming up and it was about $800/month. I mean, it was ridiculous at that time and I thought to myself and looked at my bank account, “I don’t think she has enough money to pay rent this month.”

I think that was the first time in my life. Like, I’ve always had part-time jobs. Even throughout the university, I’ve always been good at savings. And I just hadn’t managed this because being in a startup, you don’t get paid much working all these hours.

And I was like, “Oh my gosh. I can’t believe this.” I remember talking to my mom on the phone who was back in New Zealand, she went, “We can send money across. Don’t you go hungry on us.”

I’m not going to grow hungry but I was like, “Actually, you know what Mom? That’s really kind of you but no. I want to know what this feels like – to hit rock bottom.” Rock bottom and not have enough to pay my rent.

I’m planning to experience this because I never want to be here again. And I was freaking out, I’m worrying. And I actually have been talking to a client about doing social media consulting. I will never, ever forget it.

We had a meeting on a Friday in a cafe in downtown Vancouver. And I remember presenting them with a proposal and they’re like “Okay, so it’s $2,000.” And I’m like, “Yeah,” and they’re like, “Great,” and I was like, “And 50% of it upfront today if we’re starting today. And they’re like, “Oh, who normally does 50%?” And I was like, “Well, that’s how consultants work.”

I was totally just bringing it and they’re like, “Okay.” So, they wrote out a check at the cafe table, and after we finished, I ran across the road to cover my rent that was going out the next day. And I just remember being like, “Oh, Holy!” It was one of those miraculous feelings where I was like, “Okay, never again.” 

So I knew at that point that consulting wasn’t for me. It’s good money but I just felt like I was really working for somebody else. That really forced me into looking at my first way to get paid and I actually ran social media boot camp. 

So. I decided to run a physical workshop. I built up enough of a reputation network in Vancouver. I’m kind of a social media lady by that point and I had good credibility from this data and I ran this boot camp and I tapped into some government funding. 

So every single person it was $1,500 for them to come for a full weekend workshop but they only had to pay $100 ‘cause the rest was covered by this government funding. So, it was brilliant, it was a win-win for everybody. 

I was going from literally broke to $115,000 in a month ‘cause I ran three of them and they were sold out. And I was like, “Oh my  gosh, this felt amazing.” 

So, that was my first path to revenue and I did what most people wouldn’t do. I didn’t double down and continue to do that. I went, “I’m going to take off around the world and travel. I think I can take this online and do it from anywhere,” which I highly recommend but maybe giving yourself a little bit more leeway and wiggle room.

Like, the minute I had the workshop I was like, “I can just create an online course for the first time in my life and figure it out,” which I did. So I read a webinar. I remember I had a hundred people sign up, 30 people came to the webinar and one person bought. 

And it was a $297 course and I was so thrilled. Debbie, I was so thrilled with one sale.  I was amazed that somebody was prepared to pay me. I know it sounds so funny now but I was like, “Oh my God. Somebody sees the value and what I can teach and what I can share.” And I made way more sales after that but I was just so thrilled and that was my first online sales.

And from there, I was off and running. I was listening to my audience. I was creating, not heaps, but just digital products and ebooks that they really needed. So, I created a toolkit for entrepreneurs. You can run your business from anywhere, I created a premium version of that with a course. 

I started offering a social media club to go along the course. So it was like a membership and just continue to, basically, ask, listen, and produce based on what my community needed. 

Debbie:

Can I also say that every time I sell something I still celebrate? I start jumping up and down even if it’s just one.

Natalie:

Yes. So do I. Actually that’s true. But you never forget your first sale.

Can you remember your first “make money online” money?

Debbie:

Yes. Absolutely. I mean, the first time I’ve actually made money was through a brand sponsorship for my podcast. Honestly, I haven’t really done digital products until, like, early this year. 

And when I first sold my e-book I was like, “Oh my God, I could rule the world now. Somebody actually bought something that I created. This is crazy.” It’s like euphoria, you feel this, like, moment of elation and then you’re like, “Oh my God!”

Natalie:

Me too. It’s pretty awesome.

Debbie:

It’s a good feeling but, honestly, being an entrepreneur is definitely an up-and-down. One day you get a sale and then, like, two weeks later nothing and you’re like, “What is wrong with me?”

Natalie:

Yeah. I know. I hear you.

Debbie:

But it’s definitely worth it and you learn from every single one of those sales. You start to pivot and like you said, there’s a lot of different strategies that you have to do in order to get the sales going. 

What about right now, Natalie? Is there a big setback that you are encountering right now as an entrepreneur and can you tell us a little bit of the strategies that you’re using an order to solve those issues? 

Natalie:

Oh, I would love to be having a major setback right now but I have to say I’m in absolute like a motive abundance and being of service. I did have a setback. Well, probably a couple of months ago and I was just, I wouldn’t say lost,t but I was like, “Which of these things do I want to do?” 

And then, this pandemic came along and it just got me hyper-focused on who I want to serve and what my mission is and how I want to show up. So pretty since the start of this crisis and lockdown, I have been in productive mode, creative mode, and being of-service mode. 

So I’m in a great place because everything’s kind of happening all at once and as I wanted it to. I guess the crisis, the major thing that I’m dealing with is the capacity to write my third book right now which I’m working on and to really flow with this membership and to make sure that I’ve got the energy.

And I’m giving myself the time-out as well ‘cause freedom is really important to me. So it’s a great problem to have.

Even a couple of weeks ago or months ago, I realized that I needed to build up my team more. And I was really fortunate to find a fantastic online business manager/VA but I feel like that have been a bottleneck for ages. 

I had a virtual assistant who’s been with me for years and she’s really good but I realize that I needed somebody who was willing to step up and manage more and be more strategic with me. And I think I held up way too long in finding that person and now I’m ready thrilled. And they’re in New Zealand which is even more awesome. 

So,I feel, again, super lucky. Right now I can speak that things are going well.

Debbie:

Well, that’s a good thing.

Natalie:

Yeah, I know. I’m pretty excited.

Debbie:

The issues that you’re having are like a lot of the issues that most of us would like to have.

Natalie:

Yeah. I know I wasn’t really sharp there but  I definitely had my moments of downs. and so it’s really nice to be in a place of going “Okay. Awesome. This is where we want to be.”

Debbie:

Absolutely.

Now, take us through how you actually figure out when to start creating a new product. I mean, how do you figure that out? what to give your clients? I know you had mentioned asking them first to really understand what you’re going to be putting out. 

But what are your strategies in order to start putting out new products for your company, for your business? 

Natalie:

Yeah. You hit the nail on the head right there. I asked people all the time, probably my community, every single year I do put out an annual survey. It’s about 9 to 10 questions but it gets deep into the heart of where they’re at right now, what their biggest challenge is related to building your online business or growing it, what content they are consuming,  what areas they are willing to learn and how they consume my content, what they are needing most. 

And the gold nuggets I get from analyzing those responses are just fundamental to me appreciating, “Okay. This is where they’re at and I get to meet them halfway or make them where they’re at even.”

Another big way that I do that is just consistently asking when people have been through my courses where they are at, what else do they need. And they often would tell me like, “I need further accountability,” or, “I’d like to do this now,” or, “I’d like to learn about this,” or, “I’d like to continue on.”

So, a lot of my memberships or courses come out of just listening to what my clients and customers are saying and what they want.

And the other big thing that’s helped me massively and I did this for The Suitcase Entrepreneur and I’m running recently, done it for my business ‘cause I think it does take time, is that creating a mission. A really clear mission on who you want to serve and how you want to help. 

And I didn’t have one in my Natalie Sisson business or platform for a while because, quite frankly after the identity shift from The Suitcase Entrepreneur, I was still figuring out exactly what I want in my life to look like right now and how I wanted to show up and what legacy I wanted to leave.

And I came up with my mission pretty much in January, February this year. And since then, it aligned everything for me. Can I share it with you?

Debbie:

Yeah. Absolutely.

Natalie:

So, my mission is to help 1,000 women earn 10,000 a month and contribute at least 1% of that each month to a charity of cause that they really love. I wouldn’t normally be so specific on the numbers but I know that 10K a month is pretty considerable in a bit of a dream amount for a lot of women in business. 

Second, I went for women only. I always served everybody in my community but I’ve realized over the years that 80 to 90% of my customers are women and I think they do have certain ways of doing business that is just really unique.

And I want to step up and help them grow ‘cause consistently we never paid this much, we don’t earn as much and all those good things. And I also know that women helping women is hugely important and a healthy young girl or woman in the community – she will grow that entire community.

So, that’s where the contributions have to come in. And once there are real numbers, that’s exciting. That’s like several million over the space of the next two to three years if I can make my mission come true and have an impact on a thousand women’s lives. Starting with 10 then, to a hundred and then beyond.

The ripple effect of that is massive. It just got me really juiced and excited once I hit on it. And then, it aligned everything else that I’m doing.

 Like, it allows me to say no to all these ideas and products that I had in my mind and go, “No. They’re not the people that you’re wanting to serve here. It’s a certain type of woman in a certain established phase of her business who’s earning several thousand already and wants to go to the next level and want to be out, step up, and be great at her service”

So, to answer your question I think, the more you ask and the more you refine your vision and your why, the clearer you get on exactly how you wanted to turn up an offer. Otherwise, you can be distracted all time by trying to create things for everybody.

Debbie:

Yeah. Shiny object syndrome is definitely something that we have an issue with and like you said, when you have a clear mission, you know exactly what to take in and what to put out. 

Natalie:

Yeah. Exactly.

Debbie:

So, my next question, you probably have answered it already but I would assume that it’s the answer but just in case. So, let’s fast forward to 30 to 40 years from now and you’re looking back at your life, what legacy would you like to leave and what do you want to be remembered for? 

Natalie:

So, wow many years are we going for?

Debbie:

30, let’s say. 

Natalie:

Oh, wow. I don’t think I’ve ever heard that question before.

So, I’m gonna be like, oh my gosh, I’ll be in my 70s. So, I hope that I have a beautiful property filled with so many dogs with lots of nature and land. 

And I hope that I’ll still be continuing to hold beautiful retreats for writers. I’m a big fan of writing books and I love the process.

So, I think, for me, by then I’ll be semi-retired with an amazing I guess, I’m not gonna say a charity, but a Foundation, the Freedom Foundation that has millions of dollars in it from this mission that I’m on. 

And it serves and helps a number of women-led causes over the years and it’s had a massive impact on those women’s lives and they’ve gone on to do so much with that and start running foundations, charities, or businesses.

And I just love to say that I’ll hold some of the retreats out here with some of those women leaders and we gather and talk about the future and how we can make an impact. 

So yeah. To me, it’s about continually being around super smart, wonderful people who are doing good in the world. And being the ground and place that they can come to for gatherings and retreats, to reflect and do the deep work on what they are going to do next. 

That feels pretty beautiful to me.

Debbie:

Yeah. Me too. I mean, that is something that will be super exciting to see in the next 20 to 30 years from now, Natalie. And you’re already starting that, it’s the beginning of this. So cool. I can’t wait to see all of that.

Natalie:

Thank you for asking the question. I love it.

Debbie:

If our listeners want to know more about you, where can they find you?

Natalie:

Oh, well, I would love for them to check out my podcast, especially ‘cause you’re on it, it’s called The Untapped Podcast. You can search on iTunes, Stitcher, Spotify, all the good places.

Also, if they want to come across closer if they want to come across to NatalieSisson.com/offbeatlife, I have a little gift there today which is a guide on, basically, 9 steps to monetize yourself and get paid to be you.

It’s an audio and workbook. So, I thought I would read that for your listeners if that is something that they’re wanting to do. I know they learn heaps from you but that’s my gift to them.

Debbie:

Perfect. Thank you so much, Natalie. And thank you so much for that awesome gift that you just gave us. We really appreciate all of the tips that you gave us today. 

Natalie:

Thank you so much. It’s been a blast.

GET THE EXTENDED INTERVIEW WITH NATALIE WHERE SHE SHARES HOW TO CREATE SALES FUNNELS TO HELP YOUR BUSINESS GROW AND PROFIT.


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Show Credits:

Audio Engineer: Ben Smith


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