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Ep: 174: How this first generation American started a successful group travel company with Cienna Richards

In this episode, I speak with Cienna who is a first-generation American who is the founder of Your Life Travel Club. A company that holds group travel for women ages 22-35.

Cienna has learned to overcome adversity by pursuing her dreams and like most of us, has struggled to figure out what she wanted to do with her life.

Listen on to find out how Cienna has been able to become location independent through her group travel company.

 


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Listen Below:

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Transcription:

Debbie:

Hey everyone! Thank you so much for being here. I am so excited about this week’s guest. I have Cienna with me. Hey Cienna, how are you?

Cienna:

Good. How are you? Thank you so much for having me.

Debbie:

Awesome. Can you tell us about you, Cienna, and why you live an offbeat life?

Cienna:

Yes. Well, just like Debbie mentioned, my name is Cienna. I’m 23 years old and I live an offbeat life because I was sick and tired of the regular nine to five, everyday going to work, and doing life the exact same way. It became stressful and I wasn’t able to make the amount of money that I wanted to make in my own life.

Debbie:

Well, that is a great thing to do, especially for somebody who is so young as you, Cienna. You’re in your early twenties, you graduated with your bachelor’s and then all of a sudden you’re like, “I’m done with this life. This is not for me,” which is a good thing because, for a lot of us, it takes us like a decade or more to figure that out. So good for you.

Cienna:

Thank you. Yes, I really wasn’t happy with my nine to five anymore.

I loved what I did. I went to school for advertising that’s what my degree is: in communication with the track and in advertising. And I was really happy. My parents were really happy with what I have accomplished. And I did physically love what I did.

I was a digital campaign specialist and I worked on multimillion-dollar accounts, basically, doing all their digital advertising for them. And I was happy doing that work but I wasn’t happy getting up every morning, going to work, being told what to you, being told when I can’t or can have lunch, being asked where I’m going when I want to go to the bathroom. Like, basic human rights. Like I can’t even use the bathroom without being asked where am I going?

So I didn’t enjoy that aspect of working. And I know a lot of people are like, “Well, millennials are just lazy,” but I think it’s more that I wanted to do what I want to do. And I wanted to have fun every single day of my life and enjoy freedom. That’s what we all deserve.

Debbie:

And also it’s not accepting what’s the standard quo, right? Because for most of our parents, that’s what they needed to do. You have to follow the rules and that’s it. You don’t need to ask questions, you’d take your money afterward and you should be happy with that.

And I think millennials and the generation after us are really questioning all of that and trying to create a different path for themselves, which I think for us is way better. I mean, at least that’s what I think, but who knows?

And you know, what? What you were doing is for most people really the American dream. You did everything that you were supposed to, you got your education, your parents were super proud, I’m sure. And then you just put that aside and you created Something new for yourself, right?

You created this business, you started traveling, and now you’re making it work. Now, how did you prepare for that journey so that you can make this change more sustainable for yourself?

Cienna:

Honestly, it was a very, very tough decision to make and it wasn’t easy at all. I think a lot of it came from me doing mindset work, watching YouTube videos, learning how to change my thoughts, reading different books that have helped me really change my thoughts around being able to quit my job.

Because, just like you mentioned, my parents were so proud of me. They were, like, excited. Here’s their baby girl, she got her bachelor’s degree. They really wanted to see me off to get my master’s degree. They were just so incredibly proud of me. But, as much as I was also proud of myself, knowing what I knew about how I wanted my everyday life to go working that nine to five, wasn’t it at all.

And so, I just really had to dig deep into myself and say, “Okay, I’m going to quit.” I worked for two years for corporate America before eventually quitting. Only two years, I know it’s a long time but, for me, it was, like, super long because I hated every minute of it. And almost every day I went home saying, “I’m going to quit. I’m going to quit.”

I didn’t really have savings because I used all of my extra money to pay off my debt so I can prepare to quit. So that’s another thing that I did as well. I really just paid off loan debt, about $20,000 worth of debt within those two years which was a lot just from student loans. And, like, of course, I just bought a car – things like that, that I had to pay.

And so, I would come home and I’d be like, “I’m quitting my job,” and my parents would say, “What are you talking about? How are you supposed to afford your bills? How are you supposed to afford health insurance, your car insurance?” And I was like, “I don’t know but I’m quitting.” And when I finally quit my job, I quit with no savings, no nothing.

And here I am, six months later, still living my dream and I’m very happy. I have no regrets at all. Even though I did quit with absolutely nothing, it just took me doing that mindset work and paying down the debt that I needed to pay down to be able to be where I am today.

Debbie:

Well, the thing about you, Cienna, is that that is pretty responsible for you to actually pay off your debt first before leaving and setting off to do this type of lifestyle. Because a lot of people will be like, “Well, screw this. I’m just going to leave it with all of this debt. And then, I don’t know where my next meal is coming from.”

The thing is, you’re also really young. You have a lot of opportunities and you have a lot of skills and you paid off all of your debts before diving into this. So, kudos for you for doing that.

Cienna:

Thank you.

Debbie:

Because that’s a huge thing to be able to do and that’s amazing. I definitely congratulate you on doing that because there’s people in their thirties, forties, fifties, and beyond who still have a ton of debt. And you were able to do that and finish that off and really go in that grind to sacrifice, even though you hated what you were doing, to do something that can really help you out with that. So that’s amazing.

And I’m pretty sure your family was like, “Yeah, this sucks that you’re leaving it but at least, you don’t have a ton of debt that you’re going to be stuck with later on.”

Cienna:

They were still very shocked when I actually put in my two-week notice. I don’t know if they were happy with my decision at all. My dad still was questioning where I was going to get health insurance from -I had no idea.

And I didn’t figure that out until one week after not having health insurance anymore. And I was like, “Wow, I need to go to the doctor. I don’t have health insurance. I need to, like, figure this out really quickly.”

Debbie:

When you were approaching that subject with your parents. I know they weren’t happy and it was the same with me when I was telling my parents that I didn’t want to go into a career that they wanted me to go into, how did you approach that subject with them without getting into a huge fight or feeling like you’re letting them down with this enormous thing?

Cienna:

Yeah. Well, just like you, my parents are immigrants: my mom is from Haiti, my dad is from Trinidad and Tobago. Their mindset is: you come to America, you work really hard, you go to school, you find a career, preferably nursing, or, if it’s not, a nurse, you go on to become a doctor or something in the medical field, or you become a lawyer, and that’s it.

That’s your dream and you work hard and that’s it. Approaching that conversation took me talking to them for those two years in which I was working, because I knew since day one, that this wasn’t what I wanted to do. That wasn’t my ultimate goal. And every single time I talked about quitting my job, it was an argument. It was like, “No, you can’t quit your job.”

Like I was saying earlier, “What about this? What about that? How are you gonna pay for this?” And my mom was like, “You’re not listening to me. It’s not responsible for you to quit your job. You need to stay there. ” And I don’t think they fully accepted me quitting my job to pursue my dreams and to build my company until I did it.

And then, in my first month, I made three times more than I made in my entire salary after quitting my job. So, once my parents realized, “Wow, she’s actually making bank,. She’s doing pretty well off for herself.” They were really proud of me. And then, that’s when they were like, “we were so proud of you.” They never admitted that they were wrong but that’s okay, I don’t think they ever will.

But, at least, they said that they were proud of me. And they’re happy that I’m doing something with my life that’s resulting in me being able to pay my bills.

Debbie:

So, I don’t know if this is similar to you, but this is with my parents ’cause our parents are immigrants and it’s really interesting because they will lecture you right in front of your face. But then, they will be really proud of you when they’re in front of other family members.

Cienna:

Oh, yeah.

Debbie:

So I’m pretty sure that they’re bragging about you, Cienna, when you’re not there, but then you hear just a lecture when you’re in front of them.

Cienna:

Definitely. It’s so funny.

Debbie:

So it’s like, “Why can’t I get both? I understand you have to lecture me ’cause you’re my parents but I can use the praise too here and there. That would be nice.”

Cienna:

Exactly.

Debbie:

I really love that you ease them into it because if you just broached that subject and they had no idea what was happening, oh my goodness, that would have been a lot worse, I think.

Cienna:

Oh, I definitely agree. I don’t know how that conversation would have gone.

Debbie:

We all have that “what now?” moment after leaving our nine to five, I definitely had it. What about you Cienna? Did you have that moment and what was that like?

Cienna:

I did kind of have that moment where I was like, “What do I do now?” And I had no idea. I had hired a business coach who really sat down with me and helped me figure out where to go from here, which was amazing and phenomenal.

So I had my little journal. I wrote down my goals, what I want to accomplish within the next month. But I had to take my goals and break that into pieces. The best part about what I have done with myself and my company is that really, because of my bachelor’s degree, I was able to grow my company more than I had ever imagined or would have been able to without my degree and my area of expertise.

Because I was doing this for multimillion-dollar accounts, I was working for banks, not just banks, but, like, law firms and all of these other companies where I was helping them grow their audience. And so in turn, of course, that grew their revenue.

And so, for me, it was the same thing. How do I grow my audience to grow my revenue? And how do I break down my goals? It’s not enough to just sit down and say, “Okay, I want to make $20,000 this month.” How do you make $20,000 in a month? Like, how does one accomplish that I was only making $2,000 month in my nine to five?

How do I go to say, “I want to make five, 10, 15, $20,000 a month”? And there are people that are even making more than that amount. So I’m so proud of those individuals who have quit their nine to five and are living that way. It’s amazing to see.

And so, I just had to break down my goals, figure out what I wanted to do. My business coach really helped me. So I paid for a business coach, but also I went to score or the small business association, which is all over the United States. And if you guys are listening and you are in the United States, I highly recommend checking them out ”cause it’s a free resource.

And I went to them and I sat down with them, their business mentors who have more area of expertise in, like, brick and mortar businesses rather than online businesses. But still, their information was so valuable that I was able to put into my own company and just manifest the money that I wanted to make.

And so that was kind of where I went, I said, “Okay, what now?” But I immediately took action and that’s how I was able to make revenue. That was three times more than I was making in my nine to five.

Debbie:

Now, take us to that process of you breaking down your goals. Because a lot of people will say, “Well, I want to make 10 grand this month but then there’s really nothing there. No to do. It’s just a number,” and you don’t know what type of actions you need to take in order to do that. How did you break down those goals and actually make it into a reality?

Cienna:

Yes. So, I started off, just like you said, “Okay, I want to make $10,000 this month.” And then I said, “Okay, so how many days are in this month? How much do I need to make per day or per hour?” But also, really what I am selling was another thing.

So, for me, my company, we sell group travel trips for women. And so all of our trips range between 2000 to $5,000 a piece. Of course, I personally do not make that full 2000 or full $5,000 because I have to put into expenses. So I have to take that into account as well.

So how much am I making off of one individual? Well, that was huge for me to figure out. So I started off, “Okay, $10,000. I don’t want to make great. What am I selling? How much is it going to cost me for expenses? How much is it going to cost me per person?”

And then for me, I had to take even a step further because I have to say, “Well, which trip am I selling this month?” Because I have about six trips that go out each year. Then if I only focused on one trip, that’s great and I’ve been know how to meet my budget, but if I’m focused on like two or three different trips within a specific month, then it might be confusing for me to say, “Okay, well, this is how I meet my budget. I need to get five people to go on this trip with me, two people to go on this trip with me,” and so on and so forth. And then taking that even a step further.

So how do I get those people to take, to get onto trips with me? So it’s more than just, “I want to make this amount of money starting off,” and then saying, “Okay, I’m selling this. This is how much it’s going to cost for expenses, this is how much I’m going to make.. And then, going deeper into saying, “All right. Well, how do I get to that point where I’m making that money? How do I reach these individuals?”

So, then I had to come up with goals in order to reach those people. And that’s where my marketing mindset came in. And for me, I decided to hire influencers. So travel influencers, who I would pay to come on the trips with me. So it was free to them, technically. They get a free trip out of it.

All they have to do is inform their audience of where they’re going, they want to invite their audience to come with them. And then bam, I, all of a sudden was able to focus on multiple trips at once and getting people to fill up those trips and then make eating the money that I wanted to make.

So, I hope that makes sense. And I hope that’s a clear outline and process for anyone who’s kind of going through that steps of saying like, “I need to make this amount of money but I don’t know really how to go about it.” You just have to break that goal into multi, like, little tiny goals and then go up, go up from there.

Debbie:

Yeah. Well, that’s the thing about it: making this into an actionable goal and not just a dream, right? There’s a difference between the two. And I think we all have that dream but it’s another thing to actually take action to it. And I love how you broke it down in smaller pieces for yourself so that it’s not unattainable anymore because that’s what we’re all fearful of.

$10,000 a month. Oh my God, that’s a huge, huge goal. But if you do what Cienna is doing, it’s not such a huge goal. If you’re actually doing the right type of work and you have the right support system that goes along with it.

Cienna:

Exactly. And I think having that help, having that support system is really what got me from point A to point B because honestly, no individual can completely do an entire business on their own. We all need support at some level, whether that’s eventually hiring a VA, a virtual assistant, having someone that is side by side with you and your company, or a social media marketer.

There will always be things that we don’t know and things that we’re going to need to outsource at some point. So we never do this all alone. And after six months of running my business by myself, I eventually brought on a business partner who really has helped me maximize my time.

And I’m able to spend more time with my clients, which I love. That one on one time before going on trips with them, getting to know them. And I know that my clients value that attention in that time too. So, we just can’t do this alone. And I’m so grateful for the people that have been along in my journey with me.

Debbie:

You talked about this a little bit: finding that client, finding your first clients. How did you actually land the first ones? And what was it that you did that worked for you aside from hiring the influencers?

Cienna:

Yes. So, wow. hiring my first client was very challenging. So it was before deciding to hire influencers. So for me, my very first client came from Facebook. I decided to join because I’m in the travel industry, it’s my business. I decided to join a bunch of travel groups on Facebook.

And as I was joining these travel groups I just started reading what people are posting. I didn’t like post anything spammy or say like, “Hey, who wants to travel with me?” Or being weird or anything like that. I would just kind of like watching what people are posting.

And I noticed that there was this one girl, her name was Hannah. And she posted, like, if somebody can help her with planning a trip for her birthday. And I am not a travel agent, I don’t generally plan trips like that. I have my own set trips that I’m going on, that individuals can join me on. And so, that’s kind of how my business has operated,.

But Hannah, specifically, it was her birthday and she wanted this trip, a group trip to Montego Bay, Jamaica. And I was going to Montego Bay, Jamaica with my group during the exact same time so I just commented. And then I was like, “Hey, I own this business. I hope it’s okay for commenting this, but we’re actually going to Montego Bay during the exact same time of your birthday, which was just a coincidence.”

And I and this girl just started messaging. She booked a discovery call with me on my website. So we got on the phone, we talked about it for 15 to 30 minutes. She was, like, so excited to travel with my group to meet other people. And she was bringing on other people. She brought on five other people.

So not only did I book her as a client, I booked five other clients. So it was really exciting for me because it was my very first trip in my business in general. And I already had six clients that just came to me from a Facebook group. So that was my first process because I didn’t know where to go.

It was really utilizing those groups and growing from there. But of course, as time went on, Facebook groups became harder and harder to find people and I don’t want to be spammy. So that’s when I decided to hire influencers who have really helped me significantly on my journey.

Debbie:

Yeah. And that’s a huge milestone for somebody who’s just starting out. This is your first trip, their first group trip, and then you get those six people and I’m sure you celebrated. How did you celebrate that milestone, Cienna? That must’ve been so exciting.

Cienna:

Oh yes. It was so incredible. I just had like a glass of champagne. I was just so happy. I went up to my boyfriend, I was like, “You wouldn’t believe how much money I just made. I can’t believe I’m making this money right now.” And he was so proud of me and we just had dinner together that night.

I called my parents. I was like, “You wouldn’t believe me, but I just secured this many clients. I made this much money and I’m living my dream. ” I’m so happy. I talk about money, but honestly, for me, the best part of all of these is the moments that I get to have with my clients. Even if I was making nothing, I would be so happy.

I know that that may not make sense because you have to pay your bills. But my biggest thing for me is those special one-on-one moments where I get to really get to know my clients, get to do things for them. Like, for Hannah, it was her birthday. So not only was it like my first group trip, it was her birthday.

I made sure that for her birthday, we planned fireworks for her in Jamaica. And we got her a cake. I got her, as a gift, a personal chef.

Debbie:

Oh, wow.

Cienna:

Yeah. And so just being able to do little things like those, like that for my clients makes me so happy. And those are also ways that I celebrate it as well. Being able to give my clients gifts and just make them feel loved.

Debbie:

I love that. And that special attention is just icing on the cake for your client too because I’m sure it was unexpected. And I love getting those little surprises I’m sure she’s really enjoyed that. And also girl, no, we need to celebrate those milestones. And especially it would be monetizing because I feel like, especially women we’re like, “No…” Yes, we have to celebrate that.

Having money is great. I’m like, obviously it’s not the root of every happiness, but that’s part of your success. And I want to celebrate that with you because I think that also shows proof that you are doing such a good job, right? Because it really is part of it. And if you don’t create that, it’s not going to happen, it’s not going to be sustainable.

So yes, we’re celebrating that, all of this income that you’re making from something that you love is extra for everything else that you have done for yourself. So yes, we’re definitely celebrating that.

So now, let’s go to your biggest setbacks because, obviously, it’s not just rainbows and unicorns that happens all the time when you have your own online business and especially with you, you’re traveling a lot. What has been the biggest setback that you have encountered as an entrepreneur, whether in the beginning or even right now?

Cienna:

Honestly, the biggest setback for me has been the coronavirus and the impact that it has had on my business. I quit my job in December of 2019. I was doing extremely well, I was making the money that I wanted to make, I was on track to make about $250,000 this 2020 which is significant because I was only making, supposed to make $40,000 in 2020, according to my nine to five.

But, I think, once the coronavirus hit, my business was still doing okay until, ‘cause I’m in the United States, the president of the United States of America, Donald Trump, decided we were under a national emergency. Those moments I was watching the news, my parents had just come to visit me. I was watching the news and I saw those words across the screen. I heard him say it out of his mouth.

And in that minute I knew my business was done for, right now. It was like a goner. And it was extremely scary because I had just taken on a loan for $12,000 so that I can grow my business. And I was planning on expanding this year to a seven-person team. I really wanted to hire full-time employees because I was doing so well and I had the money to do so or at least I thought I was going to have the money to do so.

But once the coronavirus hit, ever since then, my business has been on complete hold. I haven’t been able to retain any new clients. My income has dropped by 90%, but I still produce content for my clients. I have had great luck with people who want to travel with me in 2021. So I’ve been securing those spots for 2021. My business, I have decided no travel in 2020 which is very hard for me. And it’s very hard for the people who follow me and the people who want to travel with me.

And so, all of this has been going on and it’s just been extremely difficult to know that now, I just have nothing coming in from my business. And so I’ve been living off my savings, which has been bittersweet. I’m grateful that I have savings now. I’m grateful that my business was doing so well in the first three months of 2020, that I was able to put aside money for emergencies, like what we’re facing right now.

But overall, I would say it’s okay and I’m not as discouraged as I may sound. I’m very happy for 2021. And honestly, this break has been really good for me to kind of stop and really just figure out who my audience is now. How can I continue to resonate with them? How can I continue to offer value to people who want to travel with me? And how can I improve my services?

And that’s really what I’ve been working on and focusing on. And even though all the work that I’ve been putting in lately, hasn’t been producing any type of revenue, it’s still beneficial in some way, shape, or form. And I am grateful for this downtime.

Debbie:

Yeah. And that’s the hardest part: knowing that you have no control over what’s happening, right? Because at least, if you know what you need to change, then you can pivot and then make changes that you need to do with your business.

But when it’s Mother Nature, you really have nothing to do with it. It feels like you’re so helpless, but at least this is not going to be forever and you’re learning so much. And I think we have learned, as entrepreneurs when things like this happen, how to make changes with our own businesses.

So, Oh my goodness. It sucks but it’s a lesson learned. Have there been maybe one or two things that you have really changed in your business model that will help you through maybe similar crises like this?

Cienna:

Yes. So we have put in new policies in place to ensure that clients are getting refunds in the event of a disaster. So, before we had this policy, we did not allow any refunds of any kind and that’s not very helpful for my clients, I think, especially if there is a natural disaster.

So, now we are allowing refunds in the case of a global pandemic as we’ve had or if there’s something happening in whatever city, state, country we’re visiting that is preventing us to travel there, moving forward. We are making it mandatory now for our clients to have travel insurance which wasn’t a thing in the past. So now we’re really doing that.

We have created an online portal for our clients for online safety purposes where they could enter their payment information, as opposed to us just sending. We used to just send them invoices and they could pay through their email, but that’s not a very safe and secure way of making payments.

And we want our clients to be safe all around, whether that’s in their health, their finances, anything that involves dealing with myself, my company – Your Life Travel Club, as a business. I want my clients to be safe so we’ve put those policies in place.

And we’ve also started to do virtual retreats which have been very different for us. But the virtual retreats have helped to bring in a little bit of money. We’re not charging that much because we want to be able to allow people of all different walks of life to really join us on these virtual retreats. We have two, one is called a stressless virtual retreat, which is supposed to help women who are dealing with stress at this time.

The coronavirus is a very stressful time, but not only that. If you live in the United States or really anywhere in the world, you’ll notice that the United States is facing almost like civil unrest right now when it comes to black lives and police brutality. And really the whole world has been protesting which has been really beautiful to see the whole world come together.

So, there’s a lot of stresses happening in this world as a whole. And so we wanted to offer a low-cost option for people to get help and resources that are necessary for them. So that is available that we’re doing right now. Then, we’re also doing, ’cause my business only caters to women, we’re also doing a Yoni Pooja workshop. Do you know what that is?

Debbie:

No, what is that? Tell me more.

Cienna:

It basically means vagina worship.

Debbie:

Oh…

Cienna:

So, it’s supposed to be a women’s empowerment workshop but it really focuses on your vagina’s health. It’s an interesting concept. I actually saw it because I was watching a television show and they were doing it on TV. And it’s like, you spent a couple of minutes where you’re really talking about all the negative things that people have said about you as a woman.

There are so many words that women are called, derogatory names women are called. And so, we focus on that. And then we say, “Okay, well, how do you feel about yourself? As a woman, do you really believe those negative words that people are saying to you?” And really not just what they’re saying about you as a woman but what they’re saying about your vagina.

And then, we have our clients go in private. So not in front of us, not on camera or anything, we don’t see any parts of our clients but just go look at yourself. Go look at your vagina, go look at your body naked in front of a mirror. How do you feel about your body? How do you feel about the strength that you have, the power that you have as a woman?

And then, come back fully clothed, not naked, come back to the camera and really discuss it with us and, like, talk about what you saw when you looked at yourself – how do you feel? And then, let’s change the narrative of those negative things that you’re being told, those negative stereotypes, those negative beliefs that you’re being told about your body, the power of your vagina.

Like, we are women, we are able to birth nations from our bodies – that is powerful. We create life. And so just like focusing on that and making our women feel valuable, powerful, strong, that’s really what the whole workshop is about. And so we’ve been doing that with our clients and it’s been really fun. But again, it’s like a low-cost option to make sure that every person is able to experience this with us.

Debbie:

Yeah. And it is a really unique way of making sure that you’re not only giving them value but also transforming their lives. And this is such a great way to be able to do that. And I love it. We’re definitely going to give you links on our site with that one. That’s going to be awesome.

So, Cienna, I know you talked about travel insurance when you are taking your company on the road and even you, you travel quite often on your own for fun as well. So when you are on the road and you need travel insurance, what type of international insurance do you use?

Cienna:

When I travel, I use Allianz Travel Insurance. It’s been very beneficial for me because they have so many different options. And so, it’s something that I’ve also made sure that all of my clients have as well.

Debbie:

Yeah. That’s also really great to know because what happens is there are so many things going on right now, especially with coronavirus, that we really have to understand the type of travel insurance that we have because a lot of providers actually exclude things like pandemics or natural disasters in their policies.

And there’s been a lot of things on the news with certain insurance companies that are doing that, not gonna name names. So for example, if you fall ill or need treatment for coronavirus or a similar future pandemic, they wouldn’t be covered and would need you to pay those treatments yourselves, which is unfortunate because you’re already sick and you’re in a different country and you’re not feeling well. And then all of a sudden you have this extra cost.

That’s why I’m really glad I’m working with IntegraGlobal.com. They believe it’s their duty to support their members in uncertain times like these and stand by them when they need them. They have no exclusions for pandemics or natural disasters in any of their plans.

So if you want to know more, check out IntegraGlobal.com and see how they can give you the coverage you’ll need. And maybe some you never knew you would because who knew that this coronavirus was going to happen. And there’s a lot of digital nomads and remote workers out there that are actually stuck in other countries right now.

So that is a hard thing to go through and then having to pay for that on your is even worse. Oh my goodness. I can’t even imagine that would really suck.

Cienna:

Definitely. Yes.

Debbie:

So Cienna, let’s fast forward to 50 years from now and you’re looking back at your life, what legacy would you like to leave and what do you want to be remembered for?

Cienna:

I definitely want to be remembered for empowering women. That is my biggest thing. They say empowered women empower women, and it’s so true. I feel that I’m a very strong, very confident woman in myself. I know exactly who I am. I know exactly what my beliefs are. My values are in life and not to say that those things won’t change. I’m only 23 years old and those things can definitely change.

I can learn more about myself and figure out more about who I am. But ultimately, I want to be remembered for helping the women that come to me along the way.

Every single one of my trips does something for a woman, whether it’s just a trip for you to relax, kick back, and, like, forget about your men. We have a trip called the ultimate girls trip that’s taking place in Madrid. That was supposed to happen this year. And that’s what that trip focused on.

We have women empowerment trips like group trips that go out and teach in all different parts of you, about yourself, finding your own value, finding your own self-esteem. And every single thing that we do as a group is really for the benefit of our clients.

And so, at the end of the day, I just want to be remembered for continuing to drive that value home for so many people. Be such an important person in so many different women’s lives and just help them figure out where they want to go, whether that’s starting their own business or just taking time to relax or just anything that makes them – them, if that makes any sense.

Debbie:

Absolutely. And you’re starting at such a young age, it’s just going to keep continuing on in the future. So that’s really exciting. Now, if our listeners want to know more about you, where can they find you?

Cienna:

Yeah, definitely. So, my personal Instagram is @just_cienna. And then you can follow my business @yourlifetravel on Instagram and Facebook.

Debbie:

Perfect. Thank you so much, Cienna, for being here with us today. We really appreciate you.

Cienna:

Yes. Thank you so much for having me. This was so much fun.

GET THE EXTENDED INTERVIEW WITH CIENNA WHERE SHE SHARES HOW TO OVERCOME YOUR FEARS BEFORE LEAVING YOUR 9-5.


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Show Credits:

Audio Engineer: Ben Smith

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