How to embrace the “lazy entrepreneur” mindset and still be successful.
Embracing the Lazy entrepreneur mindset.
When I started my first business, my main goal was to work hard and make a lot of money. The working hard part came true but, instead of making money, I lost money.
The beauty of my failure was realizing that working hard did not necessarily mean making more. I learned that the harder I worked and concentrated on the little things, the less time I was able to create strategies that will help my business grow.
After failing and learning from two businesses I decided to design a different strategy that has helped me earn more while working less. I decided to embrace the lazy entrepreneur mentality which has helped me become more efficient while working fewer hours.
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Here are a few ways that I have been able to become a lazy entrepreneur:
Work hard (in the beginning) and strategize.
Ok, I know we’re talking about being a lazy entrepreneur, but let’s face the facts. You have to invest a lot of time and energy in the beginning in order to have the luxury to become a lazy entrepreneur.
Never be afraid to start from the bottom in order to work your way up, but make sure that you are creating strategies that will allow you to decrease your hours to have a better life/work balance in the long run.
Having the right strategies means turning down opportunities that do not serve your purpose while accepting opportunities that may not have a solid return in the beginning but will help you in the long run.
It is really hard turning away projects that will pay you a lot of money, but you also have to make sure that you are staying true to your ultimate goals.
Another way to work smarter not harder is to automate as much as possible. For example, scheduling social media posts on programs like Hootsuite to post on multiple platforms automatically.
You can also develop habits that will help increase your productivity throughout the day such as scheduling when to check your emails or how much time you are spending browsing on social media.
The more you create a strategy for your business, the more efficient you will become and the more work that will get done.
I’ve learned that by handing off the tedious tasks to others allows me to create more strategies that will help my business grow.
Don’t get me wrong. You can not always delegate work to others, especially if you are just starting out in your business. You will have to work hard in the beginning in order to get to the point where you can afford an assistant and other freelancers who can help you get to the next level of your business.
But I often find that even the most successful people are afraid to let go of tasks and concerned about making everything perfect. If you plan to be involved in every aspect of your business, understand that you will have limited growth and will experience a ton of stress that is completely avoidable.
Learn to let go and be open to new ideas from others- ideas that can help make your business better. By giving away some control, the more power you will actually gain when you are able to delegate your unwanted tasks to others and have less stress in your life.
Invest your time and energy on partners, vendors, and employees who can take the workload that takes up a lot of your energy. Outsource intelligently by reducing your workload sooner rather than later.
Get out of your comfort zone.
Working harder does not make you more money, but doing uncomfortable things will push you to find more opportunities.
The more you get out of your comfort zone, the more open you will be to new possibilities that may not have been possible if you did not push your boundaries.
For example, negotiating your price rates with potential clients, having uncomfortable conversations with your current clients or approaching new people for potential collaborations.
When you are ready to take on these responsibilities, you will be able to see more growth from the risks that you have decided to take.
It is easy to imagine the worst possible scenarios but believe me, it is never as bad as you expect. You will most likely feel relieved and accomplished once you have taken the opportunity to get out of your comfort zone, which can lead you closer to becoming a lazy entrepreneur.
Create a repeatable system.
Learn to develop a system that will not only make your work easier but also become easily repeatable if you decide to hire someone to help you.
For example, before I hired an assistant for my business, I created video recordings of the tasks that I would do day to day. Making it easier to explain the tasks and to train someone to do the work.
You can use QuickTime player to video record or use Skype to screen share and record the tasks for your assistants.
Once you have created these effective strategies for your business you can reserve your energy on tasks that will increase your revenue in the long run. Focusing on landing new clients, creating new products or gaining more exposure for your business will help you become a smarter lazy entrepreneur.
If you’re ready to become a lazy entrepreneur, learn how to strategize and use your time more wisely. You will find that you will become more efficient and have less stress in the long run, which will help you create a more successful business.
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