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Beginner’s Guide To Becoming an Amazon Influencer

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If you have amassed a large following on social media, or if you have a blog or website with a lot of traffic, you may be wondering how you can turn your influence into cash.

Becoming an Amazon influencer may be the perfect solution for you. With Amazon’s Influencer program, you can share your favorite products to your audience and earn commission on qualifying sales.

In this guide, we’ll walk you through the basics of becoming an influencer and making money sharing your favorite products.

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Disclosure: Some of the links below are affiliate links, meaning at no additional cost to you, I will make a commission if you click through and make a purchase.

What is the Amazon Influencer program?

The Influencer program is a way for social media influencers to earn commission on qualifying sales they refer from their personal Amazon shop.

This program is designed for influencers with a large following on social media, who can share their love of Amazon and its products with their followers.

As an Amazon influencer, you’ll get your own Amazon shop that you can curate with your favorite products.

The shop you create can be personalized to your taste, and you can include products that are relevant to your interests and your followers.

You’ll also be given a unique URL that you can share with your audience, so they can easily find your shop and the products you’ve recommended.

When someone clicks on your URL and makes a purchase from your shop, you’ll earn commission on the sale.

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What is the difference between an Amazon Affiliate and an Amazon Influencer?

Before we dive into more details, it’s important to understand the difference between an Amazon Affiliate and an Amazon Influencer.

Amazon Affiliate

An Amazon Affiliate is someone who earns commission by driving traffic to Amazon’s website and make sales.

You can become an Amazon Affiliate by signing up for the Amazon Associates program and creating affiliate links to specific products on Amazon.

When someone clicks one of your affiliate links and makes a purchase, you’ll earn commission on the sale.

You can then include these links on your blog, website, or social media accounts to drive traffic to your affiliate products.

Amazon Influencer

An influencer, on the other hand, is someone who earns commission by referring sales from their own personal Amazon shop.

As an influencer, you’ll create a shop that includes your favorite products from Amazon.

You’ll then share your shop’s URL with your followers on social media, and when someone clicks the link and makes a purchase from your shop, you’ll earn a commission on the sale.

The main difference between the two is that as an Amazon Influencer, you’re not just driving traffic to Amazon’s website.

You’re also creating your own personal shop on Amazon that your followers can browse and purchase products from.

How to become an Amazon Influencer

Now that we’ve gone over the basics of the program, let’s walk you through how to become an Amazon Influencer.

1. Register to the program

The first step is to register for the program, you can do this by clicking here.

Have a dedicated following and want to learn more ways to earn income? Check out this guide to become an Amazon Influencer.

Once you click the sign up button you will be prompted to provide some basic information such as your name, email, password and address.

2. Apply to the Amazon Influencer Program

Once you’ve registered for the program, you’ll need to apply to the program. You will be asked to provide some additional information about yourself and your social media following.

You will also be asked to choose your most active social media platform such as YouTube, Facebook and Instagram.

This information is used to determine your eligibility for the program.

3. Create an Amazon Shop

Once you’ve signed up and accepted to the program, you’ll be able to create your own Amazon shop.

Creating the store will be very simple and you can add products from Amazon’s catalog to your store.

The most successful Amazon Influencers share their favorite products with their followers and update their shops regularly.

They also show themselves using the items in creative ways which helps increase the likelihood that their followers will want to purchase the items.

4. Share Your Shop With Your Followers

After you’ve created your shop, it’s time to start sharing it with your followers!

The best way to do this is by posting about your shop on social media and including the link to your shop in your posts or your in your bio.

Make sure to post frequently and include high-quality photos and videos to give your followers a glimpse into what they can expect when they visit your shop.

5. Include Your Favorite Amazon Products in Your Shop

The best way to increase the chances that your followers will purchase products from your shop is by including your favorite Amazon products.

This can be done by adding products to your shop that are related to your blog or website’s topic, or by simply making a shopping list of your favorite items.

By doing this, you’ll increase the chances that someone will purchase a product from your personal shop.

How To Promote Your Amazon Shop

There are a few different ways that you can promote your Amazon shop.

Social Media

The best way to promote your products is by sharing it on social media.

Make sure to post high-quality photos and videos of the products, and include the link to your shop in your posts or your bio.

Blog or Website

Another option is to write a post about your favorite products and including the link to your shop in the post.

You can also add a banner or widget to your site that links to your shop.

Youtube Channel

You can also promote your shop by including the link in the description of your videos.

This is a great way to get exposure, and increase the chances that someone will purchase a product.


1. How Much Can You Earn as an Amazon Influencer?

The amount of money you can earn will depend on a few different factors.

These include the size of your social media following, the engagement of your followers, the number of sales you generate and the commission rate you receive.

As a general rule, the more followers you have and the more engaged they are, the more money you can expect to earn.

Commission rates vary depending on the product category, but they can typically earn up to 10% in commission.

So, if you have a large social media following and high engagement rates, you could potentially earn a lot of money.

Now that you know how to become an Amazon Influencer, it’s time to start promoting your shop and making money online!

2. Can anyone become an Amazon influencer, or are there specific niches or criteria?

Becoming an Amazon influencer isn’t limited to a select few. While having a niche helps, anyone with a passion and audience engagement potential can apply. Dive into your unique interests, build a following, and explore the possibilities with Amazon’s influencer program.

3. What tools and resources does Amazon provide to its influencers?

Amazon equips its influencers with a suite of tools and resources designed to streamline their journey. From personalized storefronts to insightful analytics, influencers gain access to a wealth of support to maximize their impact and earnings potential. Explore these resources and unleash your influencer potential with Amazon.

4. Are there any requirements to join the Amazon Influencer Program?

Curious about joining the Amazon influencer program? Good news – there are no strict prerequisites! While having a social media presence helps, Amazon welcomes aspiring influencers of all backgrounds and niches. So, if you’ve got passion and a platform, you’re already halfway there!

5. What are the benefits of being an Amazon influencer?

As an Amazon influencer, you unlock a treasure trove of perks. From earning commissions on recommended products to accessing exclusive tools and analytics, the benefits abound. Plus, you have the freedom to curate your own storefront, showcase your favorite finds, and connect with your audience in new and exciting ways. Dive into the world of Amazon influencership and uncover a realm of possibilities!


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