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How To Land an Instagram Sponsorship for Small Accounts

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Want to know how to land an Instagram sponsorship for small accounts, but don’t know if it’s possible?

You’re not alone!

A lot of people feel like they need a million followers before they can start creating income from Instagram.

But that’s not true at all!

There are plenty of brands out there who are looking for smaller accounts to partner with.

So how do you go about finding these partnerships?

Follow our guide and start landing those sweet, sweet sponsorships today!

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Disclosure: Some of the links below are affiliate links, meaning at no additional cost to you, I will make a commission if you click through and make a purchase.

What does it mean to get sponsorships on Instagram?

Getting sponsorships on Instagram means finding brands who are willing to partner with you in order to promote their product or service.

In exchange for this, the brand will usually give you some money or free products.

It’s a great way to make extra income and build your brand at the same time!

How many followers do you need to land sponsorships?

You don’t need a million followers to land sponsorships!

In fact, there are plenty of brands who are looking for smaller accounts to partner with.

The key is to find the right sponsorships and put together a proposal that stands out from the rest.

It is more important that they see you have a good engagement rate and are relevant to their target market.


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10 Ways You can Land an Instagram Sponsorship for Small Accounts

Now that we’ve answered the question, let’s take a look at some tips and tricks for landing sponsorships on Instagram when you have a smaller account.

1. Do your research

Before reaching out to brands, make sure you know who they are and what they stand for.

This means doing your research and reading their website and social media pages.

It’s also a good idea to look at who they have partnered with in the past.

This information will help you tailor your proposal and make sure you are targeting the right brands.

2. Get creative with your proposals

When reaching out to brands, be sure to get creative with your proposals.

Come up with a unique angle that will make them want to work with you.

For example, if you have a travel account, propose doing a takeover of their account while you’re on vacation.

If you have a food blog, offer to create a recipe using their product.

The more creative you can be, the better!

3. Shoot for the stars

Don’t be afraid to reach out to bigger brands.

Even if they’re not currently looking for partners, they may be in the future.

Plus, you never know until you try!

4. Stay relevant

It’s important to stay relevant to the brands you reach out to.

This means tailoring your proposals to their specific needs and target market.

For example, if a brand sells baby products, don’t reach out to them with a proposal for a travel account.

5. Have a strong engagement rate

One of the most important things brands look for when partnering with social media influencers is a high engagement rate.

Make sure your account is active, that you are regularly engaging with your followers and posting quality content.

6. Use a media kit

A media kit is a great way to show brands your reach and influence.

It’s a document that contains information about your account, such as your number of followers, average engagement rate, and demographics.

7. Stay up to date with trends

It’s important to stay up to date with the latest trends in order to appeal to potential sponsors.

For example, if a brand is launching a new product, make sure you create a proposal with that in mind.

8. Use influencer marketing agencies

If you’re finding it difficult to land sponsorships on your own, consider using a marketing agency.

These agencies have relationships with brands and can help connect you with the right ones.

Here are a few that we recommend:

Fohr Card

This agency specializes in connecting brands with social media influencers.

Fohr has a database of influencers and offer services such as content creation, ambassador programs, and more.

HireInfluence

This agency also connects brands with social media influencers for paid partnerships.

HireInfluence also has a team of specialists who can help you find the right sponsorships.

9. Connect with other social media influencers

Join online communities or attend events where social media influencers are present.

This will help you get your name out there and make connections with people who can help you find sponsorships.

10. Stay humble

No one likes a cocky social media influencer, and brands are no exception.

Be humble and grateful for any opportunity you are given.

Remember, it’s always best to start small and work your way up.

How to pitch to brands and what to include in your proposal.

When you’re reaching out to brands for a possible sponsorship, the key is to be personal and make it about them.

Here are some specific tips on what to include in your proposal that will make you stand out:

Start by introducing yourself and your account

This is the perfect opportunity to sell yourself and your account.

Be sure to highlight any unique features of your account that may appeal to the brand.

Explain why you want to work with this particular brand

This is your chance to explain why you’re interested in working with this particular brand.

Perhaps you’re a fan of their products or you think their target market is a good match for your account.

Whatever the reason, be sure to explain why you want to work with them specifically.

This will show them that you’ve put some thought into the partnership and not just randomly reached out.

Propose a fixed price or package deal

If you’re looking for a sponsorship that includes a fixed price, be sure to include that information in your proposal.

Or, if you’re open to negotiations, offer a package deal that includes multiple collaborations and options.

Create a media kit

A media kit is a great way to show brands your reach and influence.

It’s a document that contains information about your account, such as your number of followers, average engagement rate, and demographics.

You can purchase our media kit and pricing template that will make this process easier for you!

Mention any past collaborations or successes you’ve had

If you have any past collaborations or successes, be sure to mention them in your proposal.

This will show the brand that you’re an experienced and reliable collaborator.

Follow up

After sending your proposal, be sure to follow up with the brand to see if they’re interested.

This will show them that you’re serious about working with them.

How to price a social media sponsorship.

When you’re negotiating a social media sponsorship, it’s important to remember that price is not always the most important factor.

Here are a number of things you can offer a brand in order to sweeten the deal:

1. A fixed price for a certain number of posts or collaborations.

2. A package deal that includes multiple collaborations or posts.

3. Additional content such as videos, photos, or blog posts.

4. Exclusive rights to your social media account for a certain period of time.

5. Giveaways or contests in collaboration with the brand.

These are just a few ideas to get you started, but remember that it’s important to tailor the proposal to the brand you’re working with.

When it comes to pricing, it’s important to remember that social media sponsorships are not one size fits all.

Some brands may be looking for a sponsorship that includes a fixed price, while others may be open to negotiations.

That’s why it’s important to remember that you have something valuable to offer, so don’t be afraid to ask for what you want.

If you are unsure about which price to start with, we recommend to experiment.

Here are a few tips on how to price your social media sponsorship:

Compare your rates with other creators in your niche.

It’s important to be aware of what other creators in your niche are charging for a similar sponsorship.

That way, you can be sure to price yourself fairly and avoid underselling yourself.

This is why creating strong relationships with other creators is so important—you can learn from each other and help each other out.

Ask for what you think is fair, and be willing to negotiate.

Don’t be afraid to ask for what you want, but be willing to compromise if the brand isn’t able to meet your asking price.

Remember, social media sponsorships are a two way street, so both parties need to be happy with the deal.

Consider what you will offer the brand in return for their sponsorship.

In addition to a price, be sure to consider what you will offer the brand in return for their sponsorship.

This could include exclusive rights to your social media account, additional content such as videos or blog posts, or even a giveaway or contest in collaboration with the brand.

By considering what you can offer the brand, you will increase your chances of securing a sponsorship.

Don’t be afraid to experiment with your pricing.

Not all brands operate the same, so don’t be afraid to experiment with your pricing until you find a price that works for both parties.

This could mean starting low and working your way up, or vice versa.

The most important thing is to be willing to negotiate.

Always ask for their budget.

When you’re negotiating a social media sponsorship, its important to always ask for the brand’s budget before you send your own pricing.

This way you will know what they are able to spend, and you won’t end up pitching a sponsorship that is out of their price range.

Landing an Instagram sponsorship can be tough, but it’s not impossible.

By following these tips, you will put yourself in a better position to securing a sponsorship for your small account.

Final Thoughts

When it comes to landing an Instagram sponsorship, smaller accounts definitely have a disadvantage.

That’s because brands are often looking for social media influencers with a large following, and smaller accounts don’t always have the same reach.

However, this doesn’t mean that it’s impossible to land a sponsorship.

There are a few things you can do to increase your chances of securing a sponsorship.

Such as tailoring your proposal to the brand, comparing your rates with other creators in your niche, and offering additional content or exclusive rights to your social media account.

You can also experiment with your pricing until you find a price that works for both parties, and always ask for the brand’s budget before sending your proposal.

With a little bit of effort, you can secure a social media sponsorship for your small account.

So what are you waiting for? Get started!

And don’t forget to let us know your tips for landing an Instagram sponsorship.

Let us know in the comments below!

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