Finding your topic can be one of the hardest things to do when you are first starting your podcast journey.
With so many ideas and topics, where do you start?
It is important to understand that if you want a successful podcast, you will need to find a subject that will not only interest you but also attract an audience that will be interested in your topic as well.
If you try to create a podcast you have no interest in, your audience will easily see that you are not being sincere, which will most likely lead to a poor listener experience.
If that happens, you will struggle to keep your audience and it will be difficult to gain their trust.
Remember, you can not attract everyone but you should try to attract the listeners who will be genuinely interested in the topic you are passionate about.
Let’s break it down and make it a little easier.
What are you passionate about?
Before starting, if you want a successful career in podcasting, you have to realize that it may take a long time to grow your audience.
So, your topic and niche should be something that you are passionate about.
Without this passion, you will easily get tired and most likely give-up before making any progress.
What are you excited about learning and talking?
Your podcast will play a huge part in your life.
You will be spending most of your time editing, researching and talking about the topics you choose.
Make a list of the subjects that you are excited to learn and talk about.
Then ask yourself, will I be excited about these topics 6 months from now, 1 year from now, 5 years from now?
If your answer is no, then move on.
Before I began my podcast I was extremely interested in talking to and learning about the freedom lifestyle.
I aspired to be a full-time location independent entrepreneur and every time I met a person who lived this lifestyle during my travels, I always had so many questions.
Over a year after my podcast launched, I am still in awe of the people I interview, and still interested in the knowledge they give me as I navigate my way into the location independent lifestyle and movement.
You have to make sure you are enjoying what you are talking about, even when you are not making a profit or when you are faced with obstacles.
Your audience will hear and feel the excitement from your voice and your excited or disinterest will come across your podcast.
Who is your ideal listener?
One of the most important thing as a content creator is defining your avatar or ideal audience.
This is extremely important in order for you to understand their needs and wants in order to provide them with the right content.
You have to remember, you are not creating a podcast for everyone. The more specific your niche and avatar, the more relevant your content will be and the more focused your audience will become.
The more focused you are with your ideal audience, the more relevant your content will be which will solidify your place in the market.
To find your ideal listener make sure you understand their background. You can do this by creating a sample of your ideal listener and client that will be your target.
Once you have created their background, understand their problems, then figure out a way to solve their issues.
Throughout all of this, keep in mind that you have to either educate and entertain your audience.
So if you can not do it for yourself, then it will be almost impossible to do it for your potential audience.